Amp Your Voice! Lucky Brand and MTV's Choose or Lose Campaign

Amp Your Voice! Lucky Brand and MTV's Choose or Lose Campaign

Last update: 2:13 p.m. EDT Oct. 20, 2008
NEW YORK, Oct 20, 2008 /PRNewswire via COMTEX/ -- LUCKY BRAND'S LIMITED EDITION CHOOSE OR LOSE T-SHIRT COLLECTION

NEW YORK, Oct. 20 /PRNewswire/ -- As we approach the final weeks leading up to the 2008 elections, Lucky Brand announces their men's and women's MTV Choose or Lose t-shirts available at Lucky Brand stores and retailers across the country. These specially designed, vintage-styled t-shirts are inspired by "Choose or Lose '08," MTV's Emmy-Award winning campaign dedicated to engaging and empowering young voters and informing them on the political issues that matter to them most. Additionally, portions of proceeds from all Choose or Lose t-shirts purchased will be donated to the Iraq and Afghanistan Veterans of America (IAVA), the country's first and largest nonprofit, nonpartisan Iraq and Afghanistan veterans group. The new line of t-shirts are retailing for $49 and are available through the election on November 4th. Each shirt features a design that embodies the vintage spirit of the Lucky Brand consumer, while speaking out on the importance of voting in this election.

Lucky Brand and MTV are also being helped by "Street Team '08" to help spread the word on the importance of voting in the current election. "Street Team" is comprised of 51 specially recruited citizen journalists, one in each state and Washington, D.C., covering the 2008 elections from a youth perspective. "Street Team" members file weekly multi-media reports, tailor their coverage for mobile devices and focus on the political issues that most impact young people in their respective states.
"Lucky Brand is a company that truly celebrates individualism and the importance of using one's voice to express and proclaim one's self and what one believes in. We're eagerly pressing for everyone to register and vote in order to make their voice heard and we know that these Choose or Lose t-shirts will only help. Our belief, and the belief of rock n' roll, is to always declare yourself and to do it honestly. Our main incentive is to encourage people to get out there and vote and not to tell people who to vote for. We're truly excited to offer this limited edition collection of t-shirts and we're thrilled to see their effect." - Lucky Brand

Lucky Brand
Rooted in rock 'n' roll and vintage-inspired, Lucky Brand designs and produces denim, sportswear, knits, wovens, outerwear, t-shirts, active wear and has recently launched Lucky Kid. Additional Lucky Brand licensed products include swimwear, watches, iPod players, and accessories for men and women. Lucky Brand Jeans has over 180 neighborhood stores nationwide and internationally. The Lucky Brand collections are carried at better department and specialty stores and at luckybrandjeans.com.
For Lucky Brand products or more information on The Lucky Brand Foundation, please visit luckybrandjeans.com.

Choose or Lose
First launched in 1992, MTV's Choose or Lose campaign has helped fuel several of the largest youth voter turnouts in US history, including in 2004, when it helped inspire nearly 22 million 18-32 year olds to register and vote.
Other elements of "Choose or Lose '08" include the recent special where MTV News and Kanye West teamed up to tell the stories of returning veterans in the powerful documentary "Choose or Lose & Kanye West Present: Homecoming." In this one hour special, Kanye West, along with MTV's Sway Calloway, gave recently returned Iraq war veterans the surprise of their lives by unexpectedly visiting their homes. The campaign also pioneered the MTV / MySpace Presidential Dialogue Series, which featured Senators McCain, Clinton, Obama, Edwards, Governor Huckabee and Representative Paul taking unfiltered questions - in person and online, in real time - from youth nationwide; "Choose or Lose Presents Clinton & Obama Answer Young Veterans"; and MTV "Street Team '08," 51 specially-recruited citizen journalists, one in each state and Washington, D.C., covering the 2008 elections from a youth perspective. "Street Team" members file weekly multi-media reports, tailor their coverage for mobile devices and focus on the political issues that most impact young people in their respective states. On July 4th Choose or Lose presented exclusive 60-second video messages on MTV2 from presumptive Presidential candidates, republican Senator John McCain and Democratic Senator Barack Obama. These messages paid tribute to the young men and women who have served in the nation's armed forces.
All "Choose or Lose" content - plus more information on the candidates, issues, registering to vote and a spirited debate can be found on

http://www.ChooseorLose.com.
SOURCE Lucky Brand

http://www.ChooseorLose.com

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